Adventure Lab

Real-world missions, trails, and shared experiences

Create adventures. Explore the real world.

Adventure Lab is a platform for creating and discovering real-world missions, trails, and shared experiences — for families, friends, communities, creators, and commercial partners.

Explore Missions Create a Mission
Real-world exploration Adventure and discovery Shared moments in local places Technology that guides the experience
Adventure Lab explorers preparing a field mission
7 public missions
2 community creators
34 mission checkpoints

Who it's for

Built for every kind of explorer

Adventure Lab works for shared days out, creator-led routes, community programmes, and partner activations that turn real places into more memorable experiences.

Families and friends Creators Communities and groups Venues and partners
Players setting out on a real-world adventure

For families and friends

Plan shared adventures, local trails, and memorable days out.

Explore Missions
Adventure planning tools ready for a new mission

For creators

Design missions, routes, and experiences people will want to play.

Create a Mission
A branded local adventure experience in action

For venues and partners

Create branded trails, activations, and experiences that drive engagement and footfall.

See partner options

Venues and partners

Adventure Lab for venues and partners

Create branded missions, trails, and local experiences that bring people in, encourage discovery, and make visits more memorable.

Option 01

Branded local trails

Turn a venue trail, festival route, heritage walk, or partner takeover into a guided experience with one story, one route, and a clear start-finish anchor.

  • Works for venues, festivals, heritage sites, and partner networks.
  • Turns local stories and stops into one shared route.
  • Creates a format people want to complete, share, and remember.
Strong fit when you need: A memorable local trail people want to complete, share, and talk about.
Build a local trail

Option 02

Venue and community campaigns

Use a mission route as a format for sponsor activations, schools, youth groups, launch windows, and local discovery campaigns that need real participation.

  • Useful for launch windows, enrichment programmes, town-centre events, and brand activations.
  • Blends discovery, participation, and real-world actions people complete together.
  • Keeps the route connected to a place, organiser, venue, or local cause.
Strong fit when you need: A participatory format that gets people to show up, move, and engage.
Launch a campaign

Option 03

Repeat-visit routes

Create repeatable routes that reward return visits, monthly participation, or seasonal progress for neighbourhoods, libraries, museums, venue groups, and local communities.

  • Useful for neighbourhood circuits, venue clusters, and commercial or community programmes.
  • Supports repeat visits without relying on a one-off event.
  • Turns loyalty, discovery, and return engagement into an ongoing journey.
Strong fit when you need: A simple way to bring people back and help them discover more over time.
Create a repeat route

People and partners

Why people and partners use Adventure Lab.

Adventure Lab gives creators, organisers, venues, schools, and community groups a practical way to turn places into more engaging, memorable shared experiences.

Local discovery Shared participation Memorable formats Repeat engagement

Leaderboard

Creators building standout missions.

  1. Rivers of Rumour: Canary Wharf to St Katharine Docks 10 venues by steven.griffiths
  2. Wye Valley Border Breakout 8 stops by steven.griffiths
  3. Starter Treasure Mission 6 clues by steven.griffiths
  4. Whitecliff Switchback Ride 5 stops by steven.griffiths