Adventure Lab

Community missions, real-world adventures

Create adventures. Play the real world.

Create treasure hunts, spy trails, and local adventures. Publish them to the community, attract players, and build a world of shared exploration. Your phone is just the tool. The adventure is out there.

Start Your Mission Create a Mission
Play missions near you Publish your own adventures Sell pub and venue packages Built for families, friends, and teams
Adventure Lab explorers preparing a field mission
6 public missions
2 community creators
29 mission checkpoints

How Adventure Lab works

Three ways to join the adventure.

Design cinematic missions, publish them to the public, and turn local exploration into a repeatable community experience.

Players setting out on a real-world adventure

Play missions

Explore public treasure hunts and clue trails created by the community. Choose a challenge, follow the route, and complete the mission in the real world.

Explore Missions
Adventure planning tools ready for a new mission

Create missions

Build hunts, route challenges, and interactive clue trails in your mission studio, then publish them for players to discover.

Build a Mission
A branded local adventure experience in action

Grow your reach

Turn missions into community events, local promotions, school activities, or family experiences that keep people coming back.

See Business Options

Pub and venue packages

Sell route-led experiences that drive real trade.

Adventure Lab can be packaged for pubs, bars, breweries, taprooms, food halls, and event venues. Start with a mission route, then sell it as a branded crawl, a footfall campaign, or a loyalty loop that keeps guests moving.

Package 01

Branded crawls

Turn a pub crawl, tasting trail, or venue takeover into a guided branded experience with one story, one route, and a clear start-finish anchor.

  • Great for beer trails, launch nights, and festival weekends.
  • Works across one venue or multiple partner stops.
  • Gives guests a reason to keep moving and keep spending.
Best when you need: A memorable night-out format that feels bigger than a standard crawl.
Build a crawl

Package 02

Footfall campaigns

Use an adventure route as a campaign mechanic for quiet periods, seasonal pushes, sponsor activations, and local discovery drives that need people through the door.

  • Ideal for midweek traffic, launch windows, and town-centre events.
  • Blends discovery, offer-led stops, and simple real-world actions.
  • Keeps the venue in the middle of the route instead of just at the edge of it.
Best when you need: A campaign format that gets people to show up, move, and engage.
Launch a campaign

Package 03

Loyalty routes

Create repeatable routes that reward return visits, monthly participation, or seasonal progress. Think stamps, checkpoints, changing clues, and regular reasons to come back.

  • Useful for neighbourhood circuits, brewery groups, and venue clusters.
  • Supports repeat visits without needing a big one-off event.
  • Turns loyalty into a journey instead of a flat points mechanic.
Best when you need: A simple way to make regulars return and explore more than one stop.
Create a loyalty route

Business and community

Why pubs and venues buy Adventure Lab.

These packages give venues a practical format for group nights out, local discovery, and repeat traffic. The route becomes the product, while the venue becomes the start point, destination, or reward stop.

Longer dwell time Route-based footfall Repeat visit behaviour Local venue partnerships

Leaderboard

Creators with the deepest routes.

  1. Rivers of Rumour: Canary Wharf to St Katharine Docks 10 clues by steven.griffiths
  2. Wye Valley Border Breakout 8 clues by steven.griffiths
  3. Starter Treasure Mission 6 clues by steven.griffiths
  4. Bike Ride Mission 3 clues by steven.griffiths